Distribution, SEO &
Agent Glossary
Essential definitions covering software launch directories, Model Context Protocol (MCP), Domain Rating growth, and Generative Engine Optimization.
AI Coding Agent
#ai-coding-agentAn autonomous or semi-autonomous software assistant (such as Claude Code, Cursor, Codex, or Windsurf) capable of inspecting project files, executing shell commands, and querying Model Context Protocol (MCP) servers to perform multi-step engineering tasks.
agent.call_tool("get_playbook", { platformId: "saashub" })LaunchNests provides playbooks and state; the agent executes browser automation on your local machine.
Backlink (Dofollow vs Nofollow vs UGC)
#backlinksAn inbound hyperlink from an external domain to your website. 'Dofollow' links pass direct PageRank authority. 'Nofollow' and 'UGC' (User Generated Content) links signal editorial distance to search engines while still driving referral traffic, brand relevance, and AI citation trust.
A healthy backlink profile requires a realistic mix of both dofollow authority seeds and high-traffic nofollow citations.
Bit-Rot (Playbook Decay)
#bit-rotThe rapid obsolescence of static documentation caused by third-party web platforms updating form schemas, input selectors, character maximums, and submit endpoints. LaunchNests prevents bit-rot by serving dynamic playbooks over MCP.
Static markdown clones decay within weeks; LaunchNests cloud MCP playbooks update continuously without git pulls.
Canonical Submission URL
#canonical-submission-urlThe verified, permanent public link on a directory platform representing your software profile (e.g. https://www.saashub.com/launchnests-ship). LaunchNests requires canonical URLs for automated HTTP 200 verification.
Never mark a directory task as published without an active HTTP 200 check confirming the listing is publicly live.
Domain Rating (DR) / Domain Authority (DA)
#domain-ratingA logarithmic metric (scored 0 to 100 by SEO tools like Ahrefs and Moz) measuring the strength and quality of a domain's backlink profile. Submitting to directories with DR 50+ transfers significant baseline credibility to new domains.
50 initial directory links can lift brand new domains from DR 0 to DR 30+ within 60 days.
Generative Engine Optimization (GEO)
#geoThe practice of structuring brand data, category taxonomy, and digital entity footprints to ensure AI answer engines (Perplexity, ChatGPT Search, Gemini, Claude) cite and recommend your product during conversational queries.
LLMs index high-trust directories to construct software recommendations; directory presence powers AI search answers.
Human-in-the-Loop (HITL)
#human-in-the-loopAn operational pattern where an autonomous system pauses execution when encountering challenges requiring human authorization (CAPTCHAs, 2FA codes, credit card authorization, or final editorial sign-off) via the request_human MCP tool.
agent.call_tool("request_human", { reason: "2FA SMS Code Required" })Eliminates account ban risks and guarantees founders retain total control over login sessions.
LLMs.txt & LLMs-Full.txt
#llms-txtProposed web standards that provide curated, token-efficient markdown documentation for large language model web crawlers and coding assistants, eliminating HTML parsing overhead.
LaunchNests exposes /llms.txt and /llms-full.txt endpoints for machine-readable discovery.
Model Context Protocol (MCP)
#model-context-protocolAn open standard created by Anthropic that allows AI agents to securely connect to external tools, databases, and services over structured stdio or SSE JSON-RPC interfaces without custom API integration code.
LaunchNests is built ground-up on MCP, exposing narrow, predictable tools like get_playbook and claim_submission.
Product Brief
#product-briefA centralized, structured configuration file (or database record) storing your product's name, URL, taglines, long-form descriptions, pricing model, tech stack, and media assets in one place for multi-platform distribution.
Write your product messaging once; our playbooks automatically truncate and format it for each directory's constraints.
Relevance Score
#relevance-scoreA deterministic 0-100 compatibility score calculated by LaunchNests comparing your software product's capabilities against a directory's target audience, preventing token waste on mismatched platforms.
Avoids wasting agent steps or risking rejection by filtering out irrelevant platforms.
12-State Machine
#12-state-machineA formal finite state lifecycle (Discovered → Eligible → Claimed → In Progress → Human Required → Submitted → Queued → Under Review → Published → Declined → Expired → Archived) tracking every directory target to prevent duplicate or unverified launches.
Prevents concurrent worker collisions and guarantees verified audit trails for all campaigns.
Zero Credential Transmission
#zero-credential-transmissionA security guarantee where browser cookies, passwords, and authentication tokens are kept strictly within the user's local workstation. The cloud server receives only platform instructions, relevance scores, and verification status.
LaunchNests never stores or has access to your passwords, session cookies, or payment card details.